As the world changes, and similar businesses pop-up from every corner of the earth, the greatest business asset you can boost of is a loyal customer who will stick with you as your prices rises above competition. Such a customer is not moved by price reduction strategies but by something deeper, something he can relate with on a humanly and emotion level, something developed and cultivated by great customer service. Here is why great customer service will grow your business;
The Ultimate Marketing Tool
Your customer is the first marketing tool available to the business. This is only true if they love you and in which case they will make recommendations to their friends and family to buy from you. However, if you are on the wrong side of the equation well let’s just say they have the potential to torpedo your business and there is nothing persuasive advertising can do about it. So treat your customer to great service and you’ve got yourself a free marketer to grow your business.
Great customer service involves answering skillfully and comprehensively all the possible questions a customer could have about your business. It transcends a simple smile and dressing smartly therefore being able to discuss in detail as per the questions from the customer demonstrates your knowledge of the subject and at the end of the visit the client can be confident he/she made the best choice.
The image you portray builds your business profile in the mind of the customer and that will forever hold. You don’t want to be the guy she meets and can’t remember, you want to be the guy she can’t wait to call up and spend some more time with. If your business were “the guy” then great customer service is what differentiates the guy they don’t call and the guy they can’t wait to meet again.
Humans are Social Animals
We want the same as that guy’s or we want to shop where he shops. Birds of the same feathers flock together. No one wants to be left out of the group so treat your customers to a great service and see you business grow exponentially.